From Readiness To Revenue: Business Readiness Playbook

The World Cup is here, America’s 250th is underway, and Philly has the attention. The question is, can your business be more ready?

This session will help entrepreneurs understand how to use this major moment to get seen, attract customers, access resources, and build momentum that lasts beyond one event.

Presented by the African American Chamber of Commerce, this conversation brings together insight from Tyrone Dixon of Philadelphia 250, funding opportunities from Justine, and real-world marketing strategy from Robbie Long of Live 24HRS.

Top takeaways:

• How to use Philly’s 2026 spotlight to create offers, drive traffic, and attract new customers
• How to connect with funding resources, Chamber support, and the City’s Business Readiness Playbook
• How to turn visibility into leads, sales, foot traffic, and long-term business growth